What you do?
So, I hear you asking, what am I doing now? Well, I'm actually the head of Marketing for a company I shall refer to as CD from here on in. That sounds pretty grand, doesn't it? Yeah, well it isn't very hard to be head of marketing when you're the only marketing person in the company. Still, head of marketing does sound pretty impressive. I can imagine casually throwing it into dinner conversation, every so often. You know, subtle like. something like 'oh, this pate is marvelous, oh did I mention that I'm the head of marketing at my company?' or 'yes, yes I did so enjoy Alexander, oh that reminds me, did I tell you that I'm now the head of marketing for a company?'You probably wonder what possesses these people to make an odd ball like me head of marketing, don't you? Well, let me waylay your fears. Let me tell you what it is I /do/ as head for marketing. Here goes.
I call up people that don't want to be called up an arrange meetings for people to talk to each other about things that I don't really understand, but have something to do with computers.
In other words, I do telemarketing.
Hurrah! I'm a telemarketer! The only redeeming part of that is that I am the sole telemarketer for the company and I arrange meetings for the boss, so it isn't all bad. Also, they don't pay too much attention to what I do, so long as I arrange meetings. That is good, as I've found that it isn't actually that hard to arrange them. You just have to make sure that you sound like you do this all the time and that everybody else agrees to have a meeting, so why should they refuse?
If you can master the skill of sounding like arranging a meeting is the obvious thing for them to do and they would be idiots if they didn't do it (without actually saying anything to that effect) it gets you plenty far. If after that you can also master the skill of making it sound like it really doesn't matter to you that much whether they agree to meet with somebody, then you're well on your way to marketing success.
It's a bit like when you walk into those snobby stores, where they have really expensive clothing. It is almost as if you expect the staff not to care too much about if you're interested or not, after all some rich bastard will doubtlessly come along and buy way more then you earn later in the day anyway. After all, you're buying from a store where /important/ people shop. Everybody wants to shop where the important people shop.
Yeah, so that is pretty much it. Alright, back to work.
posted by Symbol @ 31.3.05
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